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Marketing insights: news, blogs & press releases

Staying on top of the news can be daunting these days. So read some fun news, informative pieces and industry trends from Douglas Marketing Group. 

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Reinforcing the Human Connection

The ancient Greek philosopher, Aristotle, defines a life worth living as one with relationships. And in marketing, this continues to be true. Tapping into the
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Generational Shifts When Securing New Business Leads

     Although the purpose of lead generation has stayed generally stagnant over the years, the delivery has changed significantly. In the 1950s, the primary
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Mobile vs. Desktop

     It’s no secret that in the past two years our need for social connectedness has become dependent on digital platforms. And thanks to
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When to Recruit a Marketing Agency

     Avoid these common mistakes and recruit a marketing agency that will guide you to success before you run into an issue.  The right
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How Do You Rank?

     SEO or Search Engine Optimization is the process of formatting your site to increase visibility when users search for products and services related
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Virtual Spaces

     A virtual tour is a simulation of an existing business or location. Most commonly comprised of a remarkably smooth sequence of videos or
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Collaborative Tools

     Team collaboration is considered a cornerstone of success for all businesses. One study even showed that 86% of employees in leadership positions blame
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Designing With a Story

     Evoking emotion through impactful design converts. 95% of viewers reported that subconscious factors influenced their purchasing decisions. Storytelling is a powerful device not
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What Platform Matches Your Business

     With new platforms constantly being introduced and terms like “algorithm” being thrown around it’s hard to know where to even start on social
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Saying Goodbye to 2021 and Hello to 2022.

2021 was a landmark year for DMG in so many ways. It gave us the opportunity to look back over the past 30 years while
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Juneteenth: Celebrating emancipation, freedom, and reflection

Irene Moore Davis is a Windsor-based educator, writer, historian, activist, and podcaster. She speaks frequently about diversity, inclusion, equity, and African Canadian history. She fulfills
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ASE Welcomes Six New Board Members

Troy, MI ---March 3, 2021 --- ASE, Michigan’s trusted HR partner and largest employer association, has added six new members to their Board of Directors for 2021.  Five members moved off the slate due
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Douglas Marketing Group Forms Affiliated Partnership with Quebec-Based Agency, Rinaldi-Maestro Communications.

Detroit/Troy/Windsor.  Douglas Marketing Group is excited to announce a new affiliated partnership with Agence Rinaldi - Maestro Communications (https://agencerinaldi.com/en/).The breadth of portfolio experience takes Douglas
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Key Definitions to Guide Your Marketing Journey

We know that marketing has a lot of “Jargon” so we have included a guide to help you along your marketing journey. We have highlighted the key terms
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DMG Takes Home International Awards

FOR IMMEDIATE RELEASE - October 26, 2020 For More Information, please contact: Amanda Iera, Account Executive, Douglas Marketing Group 519-258-1858 ext. 126 Local Agency Adds
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9 Crucial Web Accessibility Tips for Every Designer

“When we design for accessibility, we are designing for the disabled, for our parents and grandparents, and for those we may have never met or
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Families First Eases Funeral Restrictions for Greater Accessibility

“When a loved one dies, one of our greatest needs is the need for community, for coming together in support for one another. And certainly
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Connecting People During the Pandemic

Kay Douglas, President and CEO of Douglas Marketing Group, was interviewed on the AM800 radio show Saturday, June 13. Working with both sides of the
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Live and Local – Website Connecting People During the Pandemic

Kay Douglas, President and CEO of Douglas Marketing Group, was interviewed on the AM800 radio show Saturday, June 13. Working with both sides of the
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The Children’s Foundation Gives Hope

The global COVID-19 pandemic continues to impact our daily lives and the well-being of the communities in which we live, work and play. We are
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