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NEWS BLOG

Staying on top of the news can be daunting these days. So read some fun news, informative pieces and industry trends from Douglas Marketing Group. 

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Unlocking the Power of Digital Marketing with DMG: Crafting Connections and Driving Success

In the evolving landscape of digital marketing, no other form of media connects with your audience in such a personal and intimate way as an effective digital strategy. Your message crosses borders, opens doors, and creates a trusting relationship with your audience. Creating successful campaigns is what we do. At Douglas Marketing Group (DMG), we specialize in crafting clean, clear, and impactful digital experiences that not only capture interest but invite your audience to take action.

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DMG: Unlocking the “Why” Behind Business Success

Start with the “Why”. The “Why” is the fundamental role for a business’s ability to succeed. When you articulate what your why is you can impactfully communicate with others. At DMG we develop strategies around the “why” of your company and the “why” of your consumers. We flush out key values, short and long-term goals, what your competitive advantage is and why your consumers need your products and services.

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History of Marketing: How DMG Leverages The Power of Word of Mouth

Word of Mouth (WOM) marketing is like finding a pot of gold. It holds immense value in the world of marketing and is considered one of the most trusted forms of promotion. Its roots can be traced back to the reputation of good merchants in small towns and marketplaces, where the positive word about their products and services began to spread. This reputation expanded along trade routes like the Silk Road, facilitating the exchange of goods and services between towns and cultures. Today, WOM marketing continues to flourish as an invaluable asset to businesses.

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Mobile vs. Desktop

     It’s no secret that in the past two years our need for social connectedness has become dependent on digital platforms. And thanks to

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How Do You Rank?

     SEO or Search Engine Optimization is the process of formatting your site to increase visibility when users search for products and services related

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Virtual Spaces

     A virtual tour is a simulation of an existing business or location. Most commonly comprised of a remarkably smooth sequence of videos or

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Collaborative Tools

     Team collaboration is considered a cornerstone of success for all businesses. One study even showed that 86% of employees in leadership positions blame

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Designing With a Story

     Evoking emotion through impactful design converts. 95% of viewers reported that subconscious factors influenced their purchasing decisions. Storytelling is a powerful device not

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