Word of Mouth (WOM) marketing is like finding a pot of gold. It holds immense value in the world of marketing and is considered one of the most trusted forms of promotion. Its roots can be traced back to the reputation of good merchants in small towns and marketplaces, where the positive word about their products and services began to spread. This reputation expanded along trade routes like the Silk Road, facilitating the exchange of goods and services between towns and cultures. Today, WOM marketing continues to flourish as an invaluable asset to businesses.