DMG worked with St. Clair College to launch and brand a second campus for the School of Business. The repositioning of the School of Business included naming rights and a strategy that treated the school as a brand extension. The brand strategy and positioning statement Rise Above the Ordinary. Take Flight was developed to elevate the School of Business as a world-class education institution that provides work-ready graduates. The strategy also considers the progression of the school as the school continues to expand and broaden programming.