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EDUCATION

Zekelman School of Business

Designing and Branding a School

A Successful Campaign by DMG with Zekelman School of Business

DMG worked with St. Clair College to launch and brand a second campus for the School of Business. The repositioning of the School of Business included naming rights and a strategy that treated the school as a brand extension. The brand strategy and positioning statement “Rise Above the Ordinary. Take Flight” was developed to elevate the School of Business as a world-class education institution that provides work-ready graduates. The strategy also considers the progression of the school as the school continues to expand and broaden programming.

Services

Situation Analysis
Marketing Strategy
Brand Identity
Key Message Development
Brand Rollout out for New Location
Building Signage
Landing Page
Creative and Production Services
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A visual showcase of branding materials for a university school of architecture. Includes brochures, postcards, digital accessories, merchandise, and exhibitions. The color scheme is predominantly yellow, black, and white.
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Four brochure covers for Zekelman School of Business programs, featuring diverse students and program titles: "Business," "Honours Bachelor of Business Administration," "Data Analytics for Business," and "International Business Management Logistics Systems.
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A smartphone and laptop display social media ads for the Zicklin School of Business. The ads feature a smiling woman and man in business attire with phrases about training future IT leaders. The background includes a silhouette of a flying bird.