OGVG Greenhouse Goodness Digital Campaign – Driving Awareness for Fresh, Local Produce
The OGVG Greenhouse Goodness Digital Campaign was created to educate consumers about the benefits of green house-grown vegetables. This initiative successfully increased awareness, boosted engagement, and positioned OGVG as a leader in sustainable farming.
As a result, the campaign received the Gold Hermes Award, recognizing its excellence in digital marketing and branding. Through targeted digital ads, influencer partnerships, and retail engagement, Douglas Marketing Group (DMG) helped OGVG connect with consumers and promote fresh, locally grown produce.
Purpose of the OGVG Greenhouse Goodness Digital Campaign
OGVG, representing over 170 greenhouse operators in Ontario, recognized the need to educate consumers about the benefits of greenhouse-grown vegetables. Many shoppers were unaware of their superior quality, consistent availability, and eco-friendly growing methods.
To address this, the OGVG Greenhouse Goodness Digital Campaign was designed to:
- Promote the freshness, nutrition, and quality of Ontario-grown greenhouse vegetables
- Highlight the sustainability of greenhouse farming and its environmental benefits
- Encourage consumers to choose local produce over imports
By using engaging digital content and targeted advertising, the campaign successfully connected with consumers and reinforced the importance of choosing Ontario-grown produce.
Strategy Behind the Ontario Greenhouse Goodness Digital Campaign
The OGVG Greenhouse Goodness Digital Campaign leveraged a comprehensive content focused strategy to engage consumers and promote the benefits of greenhouse-grown vegetables.
A key component was the website update, ensuring a visually appealing and user-friendly experience where visitors could explore the benefits of greenhouse farming, find easy-to-make recipes, and connect with brand ambassadors.
Social media played a crucial role in driving engagement, with carefully curated content spreading awareness across platforms like Facebook and Instagram. To amplify reach, the campaign utilized multi-channel advertising, including digital ads and print media, ensuring that consumers encountered the message at multiple touch points, from online browsing to grocery shopping.
By integrating these elements, the campaign successfully educated, inspired, and influenced consumers to choose fresh, locally grown greenhouse produce.
Results – Success of the OGVG Greenhouse Goodness Digital Campaign
- Higher consumer engagement across social media and influencer channels
- Increased website traffic from recipe-driven content and ad campaigns
- Gold Hermes Award Winner for innovative digital marketing strategy
Recognized for Innovation & Consumer Engagement
The OGVG Greenhouse Goodness Digital Campaign demonstrated how a well-rounded, visually engaging strategy can change consumer habits and drive brand awareness.
By combining digital storytelling, social engagement, and content marketing, OGVG effectively positioned Ontario’s greenhouse-grown vegetables as the freshest, most sustainable choice for health-conscious consumers.
This success was recognized with the Gold Hermes Award, solidifying the campaign as an outstanding example of integrated marketing in the fresh produce industry.
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Want to create a high-impact marketing campaign? Let’s Talk about how DMG can transform your brand’s engagement strategy.
