ENWIN Utilities – Connecting Communities Through Strategic Design and Visual Storytelling
Douglas Marketing Group collaborated closely with ENWIN Utilities to visually communicate their mission, values, and community impact through a cohesive and compelling brand experience. Focused on people, customers, and community, our goal was to develop custom graphics and design elements that not only reflected ENWIN’s core pillars but also inspired pride and unity among their team and the communities they serve.
At the heart of the project was the creation of custom corporate graphics that infused personality into ENWIN’s brand. Through thoughtful use of colour, graphic styles, and iconography, we brought their values to life in a vibrant and engaging way. These visuals were designed for large-scale displays within ENWIN’s corporate offices, serving as both a cultural touchstone and a daily reminder of the organization’s commitment to connecting and supporting the community.
A critical aspect of this initiative was the integration of the Windsor Utilities Commission (WUC) brand with ENWIN’s identity. By aligning visual elements and messaging, we ensured brand cohesion across all touchpoints, reinforcing the strength of their partnership and shared purpose.
To extend ENWIN’s story beyond the walls of their offices, we worked hand-in-hand with their marketing team to design vehicle wraps that told their story on the move. Leveraging the custom graphics developed for internal use, we adapted the designs for hybrid and electric vehicles, creating a consistent and dynamic brand presence across their fleet. These wraps not only elevated visibility but communicated ENWIN’s commitment to innovation and sustainability.
A highlight of this effort was the branding of ENWIN’s all-electric bucket truck—one of the first of its kind in the region. We developed custom graphics under the theme “Leading the Charge”, celebrating their leadership in green technology and future-forward initiatives.
Through collaborative design, strategic branding, and purposeful storytelling, DMG helped ENWIN Utilities strengthen internal culture, connect with the community, and visually embody their role as a leader in utility innovation and community engagement.
