Canadian Mental Health Association Windsor Essex
DMG developed a fund development campaign strategy for the Canadian Mental Health Association Windsor-Essex. The campaign theme became the catalyst for community education and engagement of local ambassadors. The campaign, The Sole Focus Project included a call to action to leaders and the community to Show their Sole’s with a tool kit that included paint in the campaign colors and an invite to paint their shoes in support of CMHA. Since the launch of the Sole Focus Project, CMHA has surpassed its goal and worked with DMG on developing a strategy for positioning the Sole Focus Project campaign as part of the organization’s brand extensions and applied to the overall CMHA Windsor-Essex brand.