Douglas Marketing Group


Superior Electric

Superior Electric

Superior Electric is a full service electrical contractor that was historically focused on automotive clients (GM, Ford) and now focusing on diversification in markets such as Retail, Petro/Chemical, Healthcare etc. There was a disconnect in consistent look and feel with their material which needed to be standardized. DMG presented a creative focus that is intended to bring the lifestyle and people element back into the overall creative elements with a key message that they are 100% Employee Owned and Safety is their #1 priority.


Brand Refresh Key Message Development DMG Big Picture Landscape Brand Guidelines Creative and Production Services Digital material: PowerPoint, customer facing TV monitor slides, Newsletter Career Landing Page Stationery: Letterhead 1st and 2nd page, Email E-Signatures, Business Cards, Envelopes, corporate binder Key Message Cards Brochures/Inserts Truck wraps Employee apparel including clothing, hard hats, etc Tradeshow material