EDUCATION
St. Clair College
St. Clair College
St. Clair College
DMG developed a marketing plan to position St. Clair College as a world-class brand focused on excellence in education and student experience. Within this process a full asset review of all current marketing materials and messaging was completed and DMG developed a Big Picture Landscape® as a visual roadmap for the College’s rebrand. A multi-level branding strategy that established a unique look and feel for St. Clair College of Applied Arts and Technology, Zekelman School of Business and the Sports Park was implemented.
DMG works as an extension of the St. Clair College marketing team and provides support for ongoing requests, digital media strategy and executes a number of quarterly recruitment campaigns as well as produces the admissions handbook.
SERVICES
Situation Analysis Key Stakeholder Forum Brand/Creative Strategy Marketing Plan and Execution Overall Asset Analysis Brand Development Key Messaging Brand Launch Creative and Productions Services (Print, Outdoor, Digital) Exterior Signage rebrand Tradeshow Displays Alumni Campaign Development Sports Park Asset Development for Naming Rights.
