From Concept to Shelf: Crafting a Premium Brand Experience for Wolfhead Distillery
Since opening their doors in 2016, Wolfhead Distillery has established itself as a premium craft distillery rooted in the rich landscape of Amherstburg, Ontario. From the beginning, DMG has been proud to serve as a strategic partner, collaborating closely with the Wolfhead team to develop their brand from the ground up—building a foundation that embodies sophistication, innovation, and a touch of the wild.
Our journey with Wolfhead began by crafting their iconic branding and strategic approach, setting the tone for product launches that would resonate in a competitive market. From initial label designs to engaging influencer tastings, we ensured their premium vodka and whisky made a lasting first impression. Industry insights and trend analysis guided our creative direction, helping us deliver campaigns and packaging that not only stood out, but elevated the product experience.
A standout project includes the relaunch of their Grapefruit Vodka. Inspired by its new vibrant pink hue, we created a fresh, eye-catching campaign that reintroduced the same exceptional taste with a cooler, more dynamic edge. The result was an impactful visual identity that expanded awareness and demand for the product.
When Wolfhead introduced their line of ready-made cocktails, we developed a flexible, branded template—debuted with their COSMO—that seamlessly extends across their expanding cocktail series, ensuring brand consistency while allowing each drink to shine.
As new product lines emerged, such as their cream liqueurs, DMG continued to innovate. Our design approach preserved the brand’s signature wolf while introducing smooth, taste-driven illustrations that captured the richness of the cream blends. Similarly, for Wolfhead River’s End Gin, we crafted a campaign focused on its adventurous spirit and unique blend of 13 botanicals, creating a compelling narrative and social strategy that highlighted its distinct character.
Together, we’ve helped shape Wolfhead’s visual identity and market presence, delivering creative solutions that support their growth while staying true to their brand essence—refined, fearless, and unmistakably Wolfhead.
