The St. Clair College Equal Consideration Campaign was designed to inform and motivate prospective students to submit their applications before the February 1st deadline. This deadline ensures applicants receive equal consideration for program placements, especially for high-demand courses.
By leveraging targeted messaging, digital outreach, and multi-channel marketing, Douglas Marketing Group (DMG) helped increase application rates and raise awareness about the importance of applying early to secure a spot.
The Purpose of the Campaign
With limited spots in competitive academic programs, it was essential for St. Clair College to:
- Raise awareness about the February 1st Equal Consideration Deadline and its impact on admissions
- Encourage early applications to improve students’ chances of securing program placements.
- Engage prospective students through social media, email campaigns, and digital outreach.
By addressing these objectives, the campaign successfully drove urgency and boosted application submissions before the deadline.
The Strategy
To ensure the campaign was effective in reaching and engaging prospective students, DMG executed a data-driven, multi-platform strategy focusing on the following key areas:
1. Clear and Impactful Messaging
The campaign emphasized the benefits of submitting applications before the deadline, highlighting:
- Higher chances of securing preferred programs
- Access to competitive scholarships and financial aid opportunities
- A stress-free admissions process by applying early
2. Multi-Channel Digital Outreach
To maximize reach, DMG utilized a variety of digital marketing tools to engage students through Social Media Marketing by creating countdown posts, success stories, and application reminders across Instagram, Facebook, and TikTok. The strategy included updating website and blog content by developing informative pages and blog posts to educate students on the application process
The Results – Success of the St. Clair College Equal Consideration Campaign
- Increased application submissions before the February 1st deadline
- Higher engagement rates across social media and email marketing
- Improved awareness of admissions deadlines among prospective students
Recognized for Impact
The St. Clair College Equal Consideration Campaign played a crucial role in ensuring that students understood the importance of timely applications. By effectively using digital outreach, clear messaging, and multi-channel promotions, DMG helped drive a higher number of early applications, supporting St. Clair College’s admissions goals.
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