Premier Factory Safety: Creating a Brand That Ensures Safety is Always in Check
Creating a brand that conveys confidence, reliability, and expertise is essential in the safety services industry—and that’s exactly what Douglas Marketing Group set out to achieve for Premier Factory Safety. The goal was to build a bold, modern identity that reflects the company’s unwavering commitment to workplace safety while positioning them as a leader in industrial safety solutions.
At the heart of the rebrand was the creation of a new logo, centred around a distinctive checkmark icon—a powerful visual cue symbolizing that safety is always “in check.” This simple yet meaningful element became the foundation for a dynamic brand identity system that could flex and grow with the company.
We expanded on this checkmark motif by developing colour-coded brand extensions for each of Premier Factory Safety’s key service divisions, ensuring clarity and cohesion across all communications. Whether showcasing arc flash analysis or lockout/tagout services, each division retained its unique presence while fitting seamlessly into the overall brand family.
To bring the new identity to life, DMG designed a comprehensive brochure system, featuring interchangeable inserts for each service offering. This modular approach allowed Premier Factory Safety to customize their outreach to clients while maintaining a consistent and professional look and feel across materials. Every piece of collateral was crafted to reflect the brand’s values—precision, dependability, and care.
We also developed a complete stationery package and tradeshow materials, including banners, signage, and branded collateral to support Premier’s outreach and business development efforts. These tools were designed to not only attract attention but also to reinforce the trust and professionalism associated with the Premier name.
Through intentional design, strategic brand extensions, and cohesive marketing tools, DMG helped Premier Factory Safety create a brand that stands for more than just services—it stands for peace-of-mind in an industry where safety is everything.
