Douglas Marketing Group


Zekelman School of Business

Designing and Branding a School

DMG worked with St. Clair College to launch and brand a second campus for the School of Business. The repositioning of the School of Business included naming rights and a strategy that treated the school as a brand extension. The brand strategy and positioning statement Rise Above the Ordinary. Take Flight was developed to elevate the School of Business as a world-class education institution that provides work-ready graduates. The strategy also considers the progression of the school as the school continues to expand and broaden programming.


Situation Analysis Marketing Strategy Brand Identity Key Message Development Brand Rollout out for New Location Building Signage Landing Page Creative and Production Services