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Events

Douglas Marketing Group Wins Five Awards in the Education Sector

March 27, 2024

With the increasingly competitive education sector, identifying the unique benefits and successes of current students and alumni is essential. Douglas Marketing Group (DMG), a full-service advertising agency was recently recognized by the Educational Advertising Awards (EduADAWARDS), with five awards for Best Education Marketing.

Cited as one of the largest educational advertising awards competitions in the country, the EduADAWARDS consists of a national panel of industry specialists who review every submission and judge based on creativity, messaging impact, and marketing execution.

Together with their clients, the DMG team was recognized with one gold and one silver for St. Clair College’s Admissions Handbook and for an integrated marketing campaign for the 2024 recruitment season. In addition, DMG took home two golds for De La Salle Collegiate’s viewbook and a full digital marketing program including: Open House, Pilot for a Day, Transfer Students, and Appreciation Nights. The De La Salle Acceptance Package received a Merit award as well.

“We are honored to receive these awards and proud to be recognized for our online, digital, and creative, as well as for our contributions to education in both secondary and post-secondary institutions,” said DMG President, Kay Douglas.

The image shows the logo for "EduADAWARDS," with "EduAD" in white and "AWARDS" in bold yellow text.

St. Clair College

Gold medal with a large number "1" in the center, surrounded by laurel leaves. The medal has a red and gold ribbon attached, symbolizing a first-place achievement.Silver medal with the number "2" in the center, flanked by two laurel branches. The medal has a scalloped edge and is attached to red and yellow striped ribbons.

St. Clair College Student Viewbook: GOLD Award
St. Clair College Integrated Marketing Campaign: SILVER Award

Three brochures are displayed. The first shows "Admissions Handbook 2024-2025" with a yellow design. The second is open, showing a directory. The third is open to a section about "Pathway Agreements," featuring two people and various logos.
A series of open brochures displaying colorful images and text. Topics include college life, campuses, degree programs, and a school of business. Features photos of buildings and diverse groups of students in various settings.
Two billboards for St. Clair College. The top one promotes affordable degree pathways. The bottom highlights world-class programs with over $4 million in scholarships. Both feature the tagline "This is Saints Nation," urging applications today.
Three digital ads for St. Clair College. The ads feature diverse students and highlight benefits like real-world experience, industry connections, and affordable options. Each has the slogan "This is Saints Nation. Apply Today.
A collection of St. Clair College advertisements featuring slogans such as "Without Paying Top Dollar" and "Over 40 Clubs." Includes images of students and promotes 2024 fall registration.
The image shows the logo for "EduADAWARDS," with "EduAD" in white and "AWARDS" in bold yellow text.

De La Salle Collegiate​

Gold medal with a large number "1" in the center, surrounded by laurel leaves. The medal has a red and gold ribbon attached, symbolizing a first-place achievement.Gold medal with a large number "1" in the center, surrounded by laurel leaves. The medal has a red and gold ribbon attached, symbolizing a first-place achievement.A bronze medal with the word "Merit" in the center, featuring laurel branches. The medal is adorned with two red ribbons trimmed in gold.

De La Salle Collegiate Total Digital Marketing Program: GOLD Award
De La Salle Collegiate Viewbook: GOLD Award
De La Salle Collegiate Acceptance Package: MERIT Award

Three open brochures displaying information and images, including graduates in caps and gowns, school values, and slogans like "We Own It With Pride" and "Go Pilots." The brochures feature a purple and yellow color scheme.
Open magazine pages showing students engaged in various school activities, including sports, academics, and collaboration. The theme emphasizes "Brotherhood" and academic excellence, with vibrant images of team spirit and student life.
A collection of De La Salle Collegiate materials for the Class of 2027, including a welcome poster, acceptance letter, stickers, socks, brochure, and a "Proud Parent" magnet, all in purple and gold.