Start with the “Why”. The “Why” is the fundamental role for a business’s ability to succeed. When you articulate what your why is you can impactfully communicate with others. At DMG we develop strategies around the “why” of your company and the “why” of your consumers. We flush out key values, short and long-term goals, what your competitive advantage is and why your consumers need your products and services.
The book “Start with the Why” by Simon Sinek talks about how assumptions have impacts on our actions. You need to look at the bigger picture to drive long-term results. At DMG we developed the Big Picture Landscape, we know consistent, creative, compelling, and clear actions are all ingredients of a strong brand story. Creativity is fully charged with DMG’s BPL and it’s a platform that serves as a runway for your campaigns.
Simon also talks about how to inspire and motivate people to do better, and how great leaders for organizations communicate from the inside out.
Emotional connections resonate with customers. People are naturally drawn to organizations and leaders who share their values and beliefs. At DMG we make sure all our campaign’s key messages and creative resonate with your target consumers and that your values and beliefs as a company are communicated.
By communicating the “why,” a business can build an emotional connection with its customers, leading to loyalty and advocacy.
The “why” provides a powerful narrative. Great stories evoke emotional responses and are more memorable, helping to differentiate a brand in a crowded marketplace. At DMG we make your brand stands out against the competition with the end game in mind from the start. DMG will develop your path with you, that is based on data, facts, good creativity and a defined brand identity. We understand and align the campaign with your goals and objectives.
Understanding the “why” guides your business decisions and ensures every part of an organization is aligned. The “why” forms the core of a brand identity, defining who the company is and what they do. The clarity of this helps maintain consistency in marketing campaigns.
To keep employees you must have good morale and motivation, employees who believe in the “why” of their company can improve engagement and productivity. Our DMG team is motivated, trusted, confident, and great at what they do.
If your company has a strong sense of purpose you will be better at attracting and retaining talent. When you have a clear “why” it sparks innovation and challenges employees to think about how they can contribute to the mission. When company changes happen you can adapt more fluidly when you have a clear “why” in your company.
The “Why” is your purpose, how is your process in realizing your “why” and what is your process in what you do. The why helps your company define itself and serves as a key differentiator as to why a consumer would choose your brand over another. Building trust with a brand means transparency and authenticity. Companies that communicate their why are seen as more authentic and trustworthy. Customer loyalty is of utmost importance and your why can foster a deep customer connection. The why powers consumer relationships and serves as the beating heart of the company. It’s not just about making money it’s about making a difference.
