Douglas Marketing Group


Town of LaSalle

Living LaSalle

Town of LaSalle

Telling the story of the Town of LaSalle with impactful visuals that depict the founding history of the town while conveying the progressive approach was the key objective of the brand strategy.   DMG completed an audit of all town communications and developed a DMG Big Picture Landscape® to align the town’s marketing and communications with the strategic plan by departmental deliverables. The result was a consistent brand look and feel that could be easily adopted by departments and was executed to align with the town’s existing plan that aligns with the launch of their 25th anniversary.


Brand Refresh Key Message Development DMG Big Picture Landscape Brand Guidelines Creative and Production Services Event Support Materials Social Media Graphics Transit wraps Trail maps Wayfinding signage