Edcor (Troy, Michigan) is a provider of Educational Benefits Programs targeting C-Level Executives on a national basis. DMG developed an integrated marketing campaign that communicated “How” Edcor can recruit and retain employees for the business. DMG developed and executed the announcement of Edcor’s new service offering for Student Debt Relief. DMG’s marketing team worked to identify targeted business opportunities (markets, decision-makers, key influencers, press, etc.). With a national target audience, DMG was able to work with Edcor to establish priorities and identify opportunities with the greatest ROI. Another strategy employed for Edcor was a like gathering campaign, a Facebook advertising program to build Edcor’s fan base targeting senior HR decision-makers. The campaign increased Edcor’s fan base by 678% in the first quarter and over 1,000% in the first year. The campaign also achieved a 98.7% retention rate of fans.
Working closely with Edcor’s sales and marketing teams we are able to keep all projects on-time, within budget, and loyal to the Edcor brand.
Situation Analysis Marketing Plan and Execution Brand Development Key Messaging Creative and Productions Services (Print, Outdoor, Digital) Media Plan (SEM, Cross Platform Device, Mobile, Programmatic, Direct to Site, Print) Website Build Tradeshow Displays Targeted Marketing Campaign (Print and Digital) Social Media Public Relations Video and Photography Services.